KEEP CURL
Wavy and curly hair may be difficult to manage. Undefined curls and frizz are the main problems for this type of hair.
Kativa Keep Curl is designed to highlight waves, curls and coils, leaving your hair defined, soft and with a pleasant texture. Its kiwi and almond-based formula contributes to moisturizing and preventing hair fiber aging, revitalizing hair from within.
Recommended for wavy, curly or coily hair (natural or permed).
- Shampoo 250ml / 500ml
- Conditioner 250ml / 500ml
- Intensive treatment 250ml
- Activator Leave - In Cream 200ml
- Definer Leave - In Cream 200ml
- Perfector Leave - In Cream 200ml
Superfruit Active: A mix of exotic fruits enriched with vitamins, proteins and other active agents revitalizing and defining wavy and curly hair.
Kiwi: contains vitamin E that acts as antioxidant; vitamin C that favors skin and hair collagen production; and omega 3 that helps moisturizing and prevents fiber aging.
Almonds: contain vitamin A, B and E, which help keeping hair moisturized and healthy. Furthermore, they contribute revitalizing hair from within, improving curls.
Hydra Actives: provide flexibility and define curls. They also control volume and soften and brighten hair.
KATIVA KEEP CURL is FREE OF SALT, SULFATES, PARABENS AND GLUTEN
- Defines waves and curls
- Enhances curls
- Revitalizes hair
- Moisturizes curls
- Prevents frizz
- Humidity resistant formula
- Free of salt, sulfates, parabens and gluten
- Defines waves and curls
- Moisturizing
- Shine
- Softness
Salt (sodium chloride) does not provide any benefit to hair; on the contrary, it produces frizz, puffiness and deteriorates straightening, dyeing, perm, and other treatments. Furthermore, this type of salt removes keratin, which is responsible for moisturizing and strengthening hair.
What are sulfates and which are their effects on hair?
Sulfates are ingredients added to the conventional shampoo formula, and other hair products, which act as detergents producing foam to “clean” hair. Far from damaging or affecting its appearance, they totally remove hair’s natural oil, resulting in irritation, dryness and striping keratin from hair; and besides they produce loss of color in dyed hair. Therefore, they make hair fiber more sensitive, thus increasing hair care needs.
What are parabens?
A group of chemical products used as preservatives to extend shampoo’s shelf life; most parabens used are artificial and oil by-products. Not only parabens irritate skin, but they also affect the scalp and may cause hair loss.
What is gluten and which are its effects?
Gluten is a protein that is found in food products, such as barley, wheat, rye, etc. Gluten is not only found in food, but also in personal care products, such as conventional shampoo and conditioner, which affects people who suffer gluten intolerance; i.e. celiacs. In Kativa, people’s wellbeing is our concern and we do not use gluten in our products to prevent this situation.
